Saturday, August 20, 2011

How Teens Can Benefit from Social Media


Let’s face it – teens are spending a lot of time on media related activity. A recent study says that teens actually spend 80% of their Internet time on Social Networks. It’s the end of summer and it’s time to get ready for school. Will the start of the new school year keep young people from spending much of their time on Facebook – probably not. How do we encourage kids to use social networks safely and responsibly? Is it really possible for youth to learn how to communicate effectively from a 140-character tweet? Sure they can. There are actually a growing number of educators that are embracing social media. In fact, the American Library Association discourages schools and libraries from barring social media – such exclusion “does not teach safe behavior and leaves youth without the necessary knowledge and skills to protect their privacy or engage in responsible speech.”

Not only is encouraging the use of social media among young people beneficial as it relates to bringing copyright and privacy awareness to teens, writing thoughts and ideas in 420 or 120 characters or less is indeed a skill. Writers, especially journalists know the importance of being concise in their storytelling. At the time of this post, Reader’s Digest announced a contest that gives you a once-in-a-lifetime chance to Publish Your Life Story… in 150 words or fewer. The prize - $25,000! We’re already telling “our story” on social networks through tweets, pictures, blogs, vlogs, etc. And the stories are being told in 420 characters or less on Facebook and less than 140 characters on Twitter. Therefore, we should be able to tell our story in 150 words or less with our eyes closed.

So for all of you social media specialists, donate an hour or more of your time to educate a young person on how to use social media effectively. Let's teach writing skills that can help students write better papers, complete college applications more effectively and even land that dream job after college. Below are a few career options in which strong writing skills are required:

• Journalism
• Reporting
• Public Relations
• Publishing
• Communications
• Marketing

Parents, check your local library for social media workshops offered at low or no cost. There also might be course offerings at a college or university in your area. Social media isn’t going away anytime soon, therefore, let’s embrace it and educate youth on how to use it effectively.

Wednesday, August 3, 2011

Social Media Strategies for Small Businesses


If you’re a start-up or a small business and think you don’t have an adequate budget to effectively market your business, think again. If you have a computer and Internet access, that’s enough to get you started on the right track. For starters, develop a practical approach towards creating a social media strategy for your business. According to the 2010 Social Media Marketing report, 67% of marketers will increase their use of social media channels including Facebook and Twitter. As you develop your marketing strategy, integrate social media into your marketing campaign. In other words, create a Social Media Strategy that includes but not limited to:

1. Research the Social Networks that you’d like to infiltrate.

2. Understand the needs of your target audience.

3. Make connections and talk to people. Share your goals and identify supporters.

4. Measure results.

Below are valuable tips that will help you launch an effective Social Media Campaign for your small business:

1. If you don’t have a Facebook page for your business, create one now. I tell clients to launch a “Friend” page first – build friendships/relationships and launch your “Fan” page as you come near your 5000 Friend limit.

2. Open a Twitter account and connect with clients and “experts” in your field to build your network. Join the conversation on Twitter, participate in Twitter chats and become part of the community. Check out the Twitter chat schedule.

3. Launch a Twitter chat party introducing your brand. Schedule weekly twitter chats and brand yourself as an “expert” in your field. This will give you the opportunity to create a forum where you can share your knowledge all the while bringing awareness to your brand.

4. Create a You Tube channel. Identify a spokesperson for your channel, producer and editor, then develop your content. Create fresh, consistent content.

5. Design and implement an e-Newsletter. Constant Contact provides you with free and low cost tools to design a professional looking document in minutes. Use the e-Newsletter to build your database, strengthen relationships and promote your brand. Share coupons and updates about products and services provided by your company.

6. Create a blog. Make it interactive and include video as much as possible. Engaging your customers is critical to building relationships. Use the blog to talk with your clients, share company insight. For example... Your company might have launched a new product that faced challenges in its development stages – write about it. Draw the reader in by sharing a personal story associated with a product or service you offer. People love transparency – be honest and draw people in by your story.

7. Purchase a domain name. Domain names may be purchased at a very low cost. Even if you don’t have the budget to create a website, it’s ok. Link your domain name to your blog until you’re ready to invest in a website. Also, purchase a few email addresses @yourdomainname.com. Doing so helps establish credibility to your business or start-up.

As you build your brand, always remember to apply these simple steps at every stage of your business:

• Build Relationships
• Fresh Content
• Share Your Knowledge
• Image is Everything
• Connect with Clients/Customers
• Be Transparent

There are so many free and low-cost tools available to you. Use these tools to your advantage. Don’t wait for that million-dollar check to come in the mail. Just go with what you have and work it!!

Friday, July 22, 2011

Pulitzer Prize Winner Isabel Wilkerson Discusses Bestselling Book "Warmth of Other Suns"


Former Chicago Bureau Chief of The New York Times and Pulitzer Prize-winner and current Boston University professor Isabel Wilkerson is now traveling the country to promote her award-winning book “The Warmth of Other Suns: The Epic Story of the Great Migration.” Wilkerson generously took time out of her busy schedule to talk with me about her bestselling book.


“The Warmth of Other Suns” is Wilkerson’s first book. She devoted fifteen years toward research that included interviews with more than 1,200 people. With the book, she wanted to show the experience and humanity of a people who migrated from the south to journey north and what they encountered to get here.“ The Warmth of Other Suns is such a rich part of American History. When asked what inspired her to write the book Wilkerson replied, “My parents’ own migration north was actually the inspiration for this book.” She says, “The Great Migration made it possible for people to do what they needed to do and it required a huge leap of faith to partake in.” She points out that African Americans have been in this country since 1619 and many were forced to leave one region of their country to be recognized as citizens of their own land.

Our experiences of how we arrived to the United States are similar to that of other immigrants.” Although The Warmth of Other Suns tells the story of the African American journey north, other cultures have traveled from afar to migrate to the United States. For years, people from all walks of life have migrated north, making the United States one of the most racially diverse countries in the world. Wilkerson says just as African Americans migrated north for a better life, the same can be said for the waves of immigrants from all over the world that have come to the United States with the hope of a better life. “There is a shared humanity for all who have migrated north.” Each culture has a different experience as they come to the United States and those differences, according to Wilkerson, deserve recognition by all of us. “Most people came from far away to get here.” For example, says Wilkerson, Native Americans came from across many straights to get here a very long time ago, even before the Great Migration.


Anyone who lives in the United States, or even visited the states; know that it consists of blended cultures. “We often get so caught up in the differences of culture that we overlook the similarities.” Wilkerson says, “If we recognize what we have in common, it will make us appreciate our differences even more.” She says, “The essential experience of coming to an unfamiliar land is what everyone has in common.” Wilkerson says the goal of the book was not to focus on the differences of a culture, but the experience of cultures respectively.

Lately, there has been a lot of talk about “Reverse Migration,” resulting in many African Americans heading south. According to an article in The New York Times, “The percentage of blacks leaving big cities in the East and in the Midwest and heading to the South is now at the highest levels in decades.” I asked Wilkerson what impact “Reverse Migration” might have on African Americans and she said it’s hard to know what effect it will have. “There are only one or two generations from those who migrated from the south to begin with.” Says Wilkerson, “Reverse Migration is not a huge leap that the original migration was. It’s ongoing and is taking place for different reasons such as jobs, cost of living is less, homes are less expensive and they can connect with a culture that they only knew from afar.“ Wilkerson suggests that “reverse migration” doesn’t have the same central escape feature as before, there’s no real urgency to flee – it’s a different movement than The Great Migration.” The Great Migration, according to Wilkerson is a “restructuring of sorts and will not have the same kind of percentage affect as The Great Migration.“

For most of her career, Wilkerson served as Chicago Bureau Chief at The New York Times. (in charge of coverage of 12 states in the Midwest). She says this about her experience… “The New York Times is such an inspiring place to work because of the high standards and the history it represents. When you write for it, you are writing to perhaps the most influential audience in the world.” In 1994, Wilkerson became the first African American woman to win a Pulitzer Prize for Feature Writing. It was her coverage of the historic floods in the Midwest and for her profile of a ten-year-old boy growing up with a man’s obligations on the South Side of Chicago that earned her this esteemed award. Wilkerson was also the first African American to win for individual reporting. “I was, of course, thrilled to have won the Pulitzer Prize. It was such a wonderful validation of the work I had done.”

In addition to traveling the country promoting her book, Wilkerson currently serves as Professor of Journalism and Director of Narrative Nonfiction at Boston University. “I began teaching when I was working on the book and needed to be in an academic environment to complete the research. It opened up a new world to me, and I have enjoyed the intellectual stimulation and environment of a university,” says Wilkerson.

Isabel Wilkerson was extremely gracious and generous with her time. As a journalist, author and professor, she has and continues to impact the lives of her readers and students. I asked Wilkerson if she ever considered other career options she gave a resounding No. “I always knew I wanted to be a writer. I never labored over it or wondered if I should major in microbiology. This is the only kind of work I've ever done or tried to do.”